It’s hard to remember the last season when minimal, no-makeup makeup was the latest trend. Now, the tide seems to be turning — and we have Euphoria to thank.
Last year in June, the first episode of Euphoria aired on HBO. The controversial TV show has proven to have an impressive impact on the beauty looks we’ve seen everywhere: on Instagram, on red carpets, on the runway, and even in our daily lives.
Even if you haven’t seen a single episode of the teen drama, you’ve probably spotted at least a beauty look inspired by the overall aesthetic of the show, designed by the makeup department head, Doniella Davy. While there’s no simple equation for what defines a “Euphoria beauty look”, it generally involves intense graphic liner, face decals, ornate rhinestone designs… you get the picture. It’s brave, bold, and it gives most makeup enthusiasts a much bigger horizon when it comes to self-expression, with cosmetics as the catalyst.
To say that Davy’s work on the epic teen drama has sparked a makeup movement would be an understatement. Merging teen reality with escapist fantasy, Davy is catapulting Gen Z’s makeup obsession—and unbridled experimentation—into the mainstream with sparkle and nuance.
“I’ve been stalking Gen Z for a couple of years, sort of admiring it online. [Laughs] My work in the past has been on more natural and gritty films, like Moonlight, so when I got the call for this job I thought, ‘Oh my god, this is my chance!” So as an artist, I put my own twist on the Gen Z aesthetic to push it forward as a new form of makeup for the masses. Beyond that, I also drew inspiration from the late ‘60s and ‘70s. I love glam rock! So there are references in makeup history, too. There’s this photo of Nina Simone from the late ‘60s, she has these huge rhinestones on her brows. I [riffed] on that direct look for one of Maddy’s pep rally moments.” says Doniella Davy.
WITH THESE BEING SAID, I HAVE PREPARED 20+ MAKEUP LOOKS TO SERVE AS INSPIRATION IF YOU, BY ANY CHANCE, WOULD LIKE TO TRY AND EXPERIENCE THE ‘EUPHORIA’ VIBE.